Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.

Wednesday, April 11, 2007

Event: "What Web 2.0 Means for Advertising Agencies"

Ad2/Ad Federation Minnesota Event: "What Web 2.0 Means for Advertising Agencies"

If human behavior is changing, advertisers need to adjust their strategies.

Planning Director Aki Spicer and Interactive Production Manager Paul Sanders from Fallon will identify some trends that have brought us to Web 2.0, and why advertisers need to pay attention if they are to remain relevant. Web 2.0 is a convergence of technology and social trends impacting media consumption beyond the internet.

@ 7p (5:30p socializing starts)
O'Gara's Bar & Grill
164 North Snelling Avenue
St Paul, Minnesota

No comments: