Further to Adrian's post below, there are a couple of other examples. Near where I grew up in South London lies Brockwell Park Lido (outdoors swimming pool - always a silly idea in the UK). Still, it's on the main flightpath in to Heathrow. Cue Evian buying the bottom of it, and painting a logo you truthfully can't read from poolside. But if you're staring out of a plane window, it's actually fairly effective...
Here's what it looks like on Google maps. Upside down, but satellites don't follow flightpaths, I guess...
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Tuesday, January 17, 2006
Media: Top down advertising
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2 comments:
South London went through a patch where they would have sold their mothers and children for money so it doesn't really surprise me.
Upside down? You can acctually change from where you look at the map. Just click the small round arrow...
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