Media: ABC's 'Lost' Extends the Brandstory Beyond TV

ABC's 'Lost' is easy to find, and not just on a TV screen
Fans can get fixes from iPods, blogs, podcasts, and soon, cellphones. It's a new media model.
By Maria Elena Fernandez
Los Angeles Times
January 3, 2006
Check Link at:
http://www.latimes.com/business/custom/cotown/la-et-lost3jan03,0,5359344.story?coll=la-homepage-calendar-widget&track=widget

AKI COMMENT: Nothing so new, but a fascinating CASE STUDY REF for Extending and Dimensionalizing the successful Brandstory/BrandMyth. THINK: our ongoing debate about inspiring, engineering and briefing THE PLATFORM IDEA.

*i will try to post the full text into the commentary link for those who cannot view thru browser.