Generosity is the recipe of modern branding. It's about providing value to the audience: entertainment value, social value, and brand value.
Here's a presentation I made a few weeks ago at Barkley's Creativity Symposium in Kansas City underscoring the importance of Generosity in advertising.
Part 1
Part 2
Part 3
Seed Newsvine
6 comments:
Loved this - thanks!
I've talked about this being the JFK Approach to Planning
http://ameliatorode.typepad.com/life_moves_pretty_fast/2007/03/the_jkf_approac.html
It makes our job as Planners so much more interesting!
Great presentation. Interesting to really have seen this idea evolve and sharpen.
Loved it.Great presentatioin.keep up the good work.
USA State FLORIDA - Page 30006 - Opt-In Email Lead Sample
LOVE it ~ well said, and just inspired the direction i need to take when doing a presentation to my ad network and at a conversational marketing summit this week ~ as a publisher, i'm so happy to hear this approach to modern branding
=)
... and brand utility can also be a media platform, just take a look at Blyk: http://www.blyk.co.uk/
tata nexon is superb brand inthis time
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