Jennifer Helm and I (John Nussbaum) are in Austin, Texas this week. We'll be attending conferences and posting some stuff here as we find it.
Last night we met with Neal Turley owner of Sustainable Waves. They create pollutant free entertainment systems - solar powered stages and sound systems. Its amazing. Co-branded events that have zero carbon emissions.
A quote from their site:
"Most people don't know that the generation of electricity is the largest source of industrial air pollution. Every year millions of tons of CO2 are emitted into the atmosphere that contributes to global warming and poor air quality."
Many companies are courting Sustainable Waves in an effort to appear more green.
They have been the staging partner for the Vans Warped Tour for the past two years, and with their offices in Austin, they play a large roll during the music festival here at SXSW.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Friday, March 07, 2008
Posted by John Nussbaum at 3/07/2008 09:12:00 AM