Virtuality: Social Media in 3D

Caught a post over on adverblog about the launch of a new social networking site for your virtual self, Koinup. The site allows you to connect all of your virtual world experiences in one network- your activities from Second Life, World of Warcraft, The Sims all in one location, where you can post content of your adventures (video of a recent SL trip for example) and browse through the virtual lives of the sites other members.

This brings an interesting new layer to all of the talk around virtual worlds. KoinUp elevates the discussion above "worlds" and highlights the trend that our online activity is increasingly becoming virtual, so much so that we now need a social web to bring together all of the virtual identities that define us in the digital space.

I just came across this (thanks Aki) and while interested, still haven't quite decided where I see this going and how "big" it may be. Any readers out there more familiar and care to weigh in? For those of you in virtual worlds, do you see yourself social networking your virtual identities? Are you so dedicated that, in addition to maintaining Facebook, MySpace, and your other real world social webs that you would start a virtual side?