Share ideas that inspire.
FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Robert McKee made a YouTube of his experience being stuck on the JFK tarmac for seven hours.
And now you see it too. 464 viewers today. Lets see where this goes.
Oh, did I mention this is Delta Airlines?
Notice that crying baby throughout the video. Nice.
The ubiquity, ease, and low cost of consumer recording, editing and sharing software is quickly making it less feasible for big companies to get away with stuff like this.
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