Tuesday, March 24, 2009

Syke! New Fallon Blog Address Info and Links

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Rumours of the death of Fallon Blogging are greatly exaggerated . Long live Fallon Blog at http://www.fallon.com/fallon-blog/ And add RSS ...
215 comments:
Thursday, March 19, 2009

Fallon Brainfood: Fallon Blog Secrets Revealed! (and the death of Fallon Planning Blog)

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Its been 2 years since we launched the Fallon Planning Blog and 2 years since Ed Cotton and I did our "Blogging The Agency" presen...
45 comments:
Thursday, March 12, 2009

5 Ways For Brands To Use YouTube

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1. In-Video Overlays This function allows you to advertise in the middle of a video with small pop-ups. This means a coupon button could po...
160 comments:

Mobile T.V.

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As the demand for content everywhere becomes greater, a surge of network and cable television phone "apps" has vitalized. Here are...
41 comments:
Tuesday, March 10, 2009

Real Life Account Planning

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We like strategy and we like to write briefs. We like to look at ads and decide when strategy is bad or good, but how often do we make a rea...
7 comments:
Friday, March 06, 2009

Flash Mobs as Optimism Drivers

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Book stores that were once filled with books about dreaming and achieving are now filled with books about the end being near and suicide pre...
10 comments:
Friday, February 27, 2009

Fallon Brainfood: "Inspired By Kittens"

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Fallon strategic planner Aki Spicer explores the latest social media metrics of the "Kittens Inspired By Kittens" phenomenon (crea...
3 comments:
Wednesday, February 25, 2009

Generosity: A Product of an Innovation Economy, not an Efficiency Economy

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we've been talking a lot about Generous Brands here at fallon, and a point i've been making about why clients need to embrace Genero...
1 comment:
Monday, February 23, 2009

Periodic Table of Social Media Elements Reminds You to Optimze Your Social Media Plan

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Rick Liebling has created a Period Table of Social Elements on eyecube that made me get thinking on brands use of social media. I include...
37 comments:
Friday, February 20, 2009

iPhone app shelf life is less than 30 days.

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New Pinch Media data reveals that "for free applications, only about 20 percent of users return to use the app the first day after they...
6 comments:

6 Ways to Play Twitter - Winning Strategies for Brands On Twitter

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Not a week goes by where someone doesn't ask me to quick-brainstorm a Twitter strategy for their brand. Then I roll my eyes and grimace ...
21 comments:
Thursday, February 19, 2009

Eco-Metrics: Part 2

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Continuing my previous post on monitoring your energy use or carbon footprint with iPhone and/or Android apps, here are a few more. iPhone ...
1 comment:
Wednesday, February 18, 2009

"Good Enuff" Production Values - A New Model of Social Media Production

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Been on a rant recently about a new production option for the social web in face of ubiquitous, cheaper, faster "Good Enuff" tech...
5 comments:

Target Women Redux

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Google Analytics shows that the Target:Women post a few months ago is popular . So let me milk it with another sure-to-be popular post of ne...
2 comments:
Friday, February 13, 2009

What "Kittens, Inspired By Kittens" Teaches Us

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The daughter of Fallon's own ECD Al Kelly has confounded much of our agency "viral" science in recent days with her unexpected...
8 comments:
Wednesday, February 11, 2009

Generosity Pays Off For iPhone Game Developer

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When the iPhone game ‘Whack'em All’ was hacked, the developer engaged the game’s hacker instead of taking an aggressive stance. The dial...
5 comments:
Tuesday, February 10, 2009

Present Like Steve Jobs

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If you haven't seen Steve Jobs present, you're missing out. The link below is one of the best and simplest videos I've seen on h...

Eco-Metrics: Part 1

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Monitor your energy use or carbon footprint with these iPhone and/or Android apps. iPhone MeterRead - Reduce the amount of energy you are u...
3 comments:

The New Optimism: 'Yes We Can' Advertising Abounds

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In this time of crisis/recession/fear, advertising is fostering themes of hope and shiny optimism.
12 comments:
Monday, February 09, 2009

What Gift Would You Buy?

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As I was searching for information on the book Wired to Care by Dev Patnaik, I came across this link to an interview with Dev and Business ...
11 comments: