"Package Up" Your Packaging

Got an email from Aki this morn, titled "funny observation" and which read, "this link still drives em in aftr all this time (14 yesterday alone) i always see it in the most linkd box...the gift that keeps on giving (for better or worse)." (Note: I printed this without Aki's permission.)

He was probably trying to coax me into post a "Dick In the Box" remix, but instead I remembered this post at Kottke.Org, which I some how "Stumbled Upon the other day. (Note: I didn't actually use this service.)

Seems that Gatorade may have lucked out (or knew all along) when designing its bottle for a mostly male sports drink consumer. It's not just the urinal peek or the locker room full exposure anymore; it's an AREA OF EXPERTISE.



Focus and learn men, focus and learn.