
Internet users at home and work visited the top 25 parent companies and stickiest brands for September. Nielsen//NetRatings tracked the brands with the highest number of unique visits and time spent on their sites.

Nielsen//NetRatings uses a sampling methodology through its MegaPanel of Internet users.

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You mean the 25 stickiest brands on the Web IN AMERICA, I presume? I'd seriously question those stats otherwise.
ReplyDeleteMINI-RANT: the first two "w"s stand for "world wide" - it'd be nice to see that reflected a bit more often in Fallon's otherwise generally excellent blogs...