Trend: User-Created: Forever Branded

Peter McBride can take off his polo shirt and maintain his preppy image. McBride, 22, has a Polo pony tattooed on his chest. The idea came to him as he was waiting in line behind a man at a D.C. tattoo parlor: "I noticed his polo shirt and made my decision." McBride's whimsy notwithstanding, his decision is increasingly common. Gaje Pou, a New York City tattoo artist, says getting inked with designer or corporate logos is "definitely getting more acceptable." Logo requests range from Chanel and Gucci to Windows and PlayStation.


via Newsweek

AKI COMMENT: I'm considering tattooing some Adidas stripes on my feet. That way, I am always properly laced even at the poolside.