I may be a bit behind on this one, but I'm sure I can't be the last to find this.
Proving two things yet again - Nike gets football (even if they do call it soccer), and they get user-created 'blah'.
This is the best use of consumer video I've yet seen. 21 minutes and rising of the longest football chain in the world... addictive viewing.
ttp://nikefootball.nike.com/nikefootball/siteshell/index.jsp#,us,0;jogatv,,0,0,0,0
(Ps make sure to watch it with the sound up)
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