Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.

Monday, May 15, 2006

Scary but true: 24-hour Baby TV launches


You have to wonder why babies would need a 24-hour TV channel and what kind of parents will pay for this, yet it's still happening. BabyFirstTV, from everyone's favorite media company News Corp., will be entirely advertising free and available on DirecTV for $10 a month. In an article on WARC, it seems the American Academy of Pediatrics is less than thrilled. Their POV: children under 2 shouldn't watch TV at all, they should be playing with real people and things.


BabyFirstTV already faces competition from BabyTV another channel that apparently offers an identical product but better web graphics.

5 comments:

Anonymous said...

News Corp has had a dedicated channel aimed at the under 5s for years. It's called Fox News.

Lachlan said...

Now that's out of order! Under 5s are not narrowminded and misleading the way Fox News is! ;-)

Anonymous said...

Hey what a great site keep up the work its excellent.
»

Anonymous said...

Great site loved it alot, will come back and visit again.
»

Anonymous said...

Anonymous
No