Is anyone else getting a little tired of so many marketers jumping on the "i" bandwagon? I wonder if Apple dares to, or should reel-in some of the stuff that clearly infringes on the trademark. I know that is anathema to current digital/viral marketing strategy, but I can see the makings of a temporal stereotype (the "i" decade) that will feel pretty dusty soon at this rate or at least force Apple to reinvent. Maybe that's not a bad thing? Maybe that's the point? I just don't know. (via The Hidden Persuader).
Hell yeah! the "i" mnemonic on every lame idea is just wearing real old right now. We need a national moritorium.
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