Non-Traditional: Lame Jeep Publicity Stunt (does nothing for the brand)

Back in 1992 someone had the bright idea for a publicity stunt: have a classic Jeep crashing through a window at the Detroit Auto show. This year they returned to the idea and tried to do one better. Have the Jeep crash OUT of the show. An SUV of a different breed might have been able to pull it off, like a Hummer. Having the lumbering frame of this thuggish brute of an vehicle making mincemeat of a window seems quite congruent. But a Jeep? It's more at home next to a campfire or rumbling up a hill to reach a scenic mountain visa. Destoying a window seems off brand character. Take a look at the video. It feels painfully contrived, a slow build towards a climax that seems, well limp.