Fallon Brainfood: Social 10 *UPDATE: Scrabulous vs Hasbro

In my Social 10 trends in social media presentation a few months ago, I recounted the cautionary tale of Hasbro's Scrabble versus Scrabulous


Well since then, Hasbro finally beta launched their official Scrabble app on Facebook. And Scrabulous unexpectedly closed down their app last week - only to then relaunch as Wordscraper.

The numbers are in from Adonomics, and Wordscraper has almost matched Scrabble Beta's usage numbers - in only a few days since launch.


Some lessons to learn:
-Again, at the Social, you're competing with the crowd as much as you're competing with "competitors"
-Collaboration may be a better option. So, what Hasbro has created is a new enemy, a formidible competitor more nimble and effective than you (I hear word of tech glitches with the Scrabble Beta, Worscraper is further along and has groundswell)