History of the Internet

Noticing a "how did we get here?" theme on YouTube in 2008-2009 (clips that explain the financial crisis, to the history of marketing and all the Common Craft series) here is the latest little ditty crunching years of history and advance into 8m.

Web 2.0: Advertus Interuptus

Google released a teaser comic about their latest develops, Google Chrome browser. Besides the fact that I want it (not avail yet) and this mode of Simplexity communications (think CommonCraft) are increasingly necessary in the modern age...

Most intriguing for advertisers are page 23's implications:


I think this page is a really simple metaphor and explainer to clients for just how Web 2.0 has/will continually handicap the classic, long-held interruption model of advertising.

Note other trends of this sort on Facebook such as the new "thumbs up/thumbs down" ad options for voting "irrelevant" or "uninteresting" advertising out of your social life.


As predicted (endlessly) by many of us, WEB 2.0 IS ENABLING PEEPS TO SHUT OUT THE UNWANTED (SPAM) OUT OF OUR LIVES. And the passkey back in won't be in trojan horses and increased noise, but rather: offering up generous value.

PR and Marketing, like Ebony and Ivory

Jonah Bloom at Ad Age writes a timely commentary about "The Cultural Gulf that separates marketing & PR - and why both sides must work harder to bridge it"

To excerpt from the article:

"Transparency means that marketing departments, so often home to hyperbole in the past, are also confronting the fact that an over-claim in promotional material can be exposed as a lie in the time it takes some blogger to write that his whites don't wash whiter and his phone service actually drops calls every other conversation. Ad execs are also learning the importance of listening to influential consumers before crafting messages and are trying to facilitate word-of-mouth programs -- two tactics some PR practitioners see as inherent to their discipline."

"Conversely, many companies' PR executives, who once massaged other people's messages and left most content creation to the marketing department, are now building and populating websites, social networks, message boards, blogs, vlogs and podcasts. They're no longer just intermediaries; today they're becoming media and message originators, too."

"Its a big cultural gulf, but as the internet makes the relationship between corporate reputation and brand equity ever more transparent, the two departments will have to use their new found common language to bridge it."

And with that, I cue Paul and Stevie...

Lyrics


via Ad Age

Simplexity: Colbert Explains the Cingular/ATT/Bell South Merger

Cingular is now back to ATT, again. Hell if I know, either. But Colbert got it mapped out for you here.


via Consumerist and Comedy Central

*I'll post more on "Simplexity" soon.