Social Currency: Cavemen on Primetime TV...But Does It Matter?

Peep a short clip of one of the Cavemen- of Geico fame- on the View:



Whether or not you like the campaign, got me thinking that, despite how much quirky characters can win attention from the masses, it can be a dangerous trap to fall into. Seeing it as an end (ie creating a TV show just because people "like" your characters) and not a means to an end. Attention is great, but if it doesn't translate into results, all is lost.

Example: a lot of people love commercials for Bud Light, Miller Light, and (my personal favorite) Miller High Life commercials. But, as funny as I think the latter are, do I drink it? Hmm...

Nike (and in particular Jordan) are some of my all-time favorite commercials...but I haven't bought a pair of either since I was in middle school.

Point being, it's attention getting creative, people talk about those spots, even love them...but do they act? Surely I'm inserting my own bias with these examples, so back to the point- I'm not saying the Cavemen haven't brought any results for Geico. But who is going to watch a TV show based on them? Who cares? :30 of them may be funny...but 30 minutes? Seriously? And even if people watch it...are they switching to Geico?

Anyone else have an opinion to throw in? Will you watch the show? Do you even like the Cavemen? If you're a Geico customer, what does it all do for you?

Culture: Nike Sponsored Music Videos

Culture? Or Advertising?
Either way, it's fresh.

Kanye West, Nas, Rakim and KRS-One perform a new, Rick Rubin-produced original song (remixed by Premier), dedicated to the 25th year anniversary of Nike's Air Force 1. And openly commissioned by Nike.

If you don't know, the Air Force 1 sneaker has become a staple of fashion in the Hip-Hop community and has been the topic of several songs (most unpaid), including Nelly's No. 1 hit, "Air Force One's." The sneaker was created in 1982 and has remained one of Nike's top selling shoes for over two decades.

Git dat audio here:
DJ Premier Remix asx
Rick Rubin Original