Small Worlds is in open beta, come check me out. I can say that the startup process is easier than Second Life...I created my avatar and dog avatar in mere minutes. The interface, so far, seems a bit more gamelike than 2L, so navigation and activities are just clearer and more accessible.
So far, the clubs seem less like sex dungeons, again with a key on accessibility Small Worlds is pool halls and game rooms that get you into traditional games mentality. And finding them and getting there is easier than 2L. Music soundtracks play in most spaces and the selections are actually not bad (ie, real tracks from artists you've heard of and like, from Aphex Twin to Michael Jackson - don't know how ASCAP rights play out in Small Worlds).
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.