What you hear doesn't necessarily mean it's true. A couple weeks ago I attended the Obama event in St Paul, Minnesota. I arrived at 6:30 pm on the bus and was dropped off right in front of the Xcel Energy Center. From there I had to walk to the end of the line, which at that time was at least 15 blocks long. The doors opened early from their 7:00 pm start. Even though there was little likelihood that I would get in I stood in line along with the many, many people that arrived even later than I arrived. As 9 pm approached and I was still a good 7 blocks away, about four blocks of the line suddenly cleared. Apparently, the police had told the group that the doors had closed, so some people left. I wanted to at least watch the speech from the outside marquee so wandered over to Xcel. As my standing-in-line partner and I were observing all the umbrellas that had been left on the outside of the building, we walked around to the back of Xcel across from the Science Museum. And, guess what? The doors were still open. We added ourselves to the line, went through security, and two minutes into Barack's speech were sitting in Suite 8. Pay attention. Don't make assumptions. Never give up. Who knows where you'll end up sitting.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Monday, June 16, 2008
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