Friday, October 03, 2008

Generosity: Modern Branding is Learning To Give Instead of Take

Generosity is the recipe of modern branding. It's about providing value to the audience: entertainment value, social value, and brand value.
Generosity Fallon Kc
View SlideShare presentation or Upload your own. (tags: aki spicer)

Here's a presentation I made a few weeks ago at Barkley's Creativity Symposium in Kansas City underscoring the importance of Generosity in advertising.
Part 1


Part 2


Part 3
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6 comments:

  1. AmeliaSunday, October 05, 2008 6:55:00 AM

    Loved this - thanks!

    I've talked about this being the JFK Approach to Planning

    http://ameliatorode.typepad.com/life_moves_pretty_fast/2007/03/the_jkf_approac.html

    It makes our job as Planners so much more interesting!

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  2. SeijSunday, October 05, 2008 10:07:00 PM

    Great presentation. Interesting to really have seen this idea evolve and sharpen.

    ReplyDelete
  3. AnonymousMonday, October 06, 2008 6:15:00 PM

    Loved it.Great presentatioin.keep up the good work.

    USA State FLORIDA - Page 30006 - Opt-In Email Lead Sample

    ReplyDelete
  4. AnonymousMonday, October 13, 2008 1:24:00 AM

    LOVE it ~ well said, and just inspired the direction i need to take when doing a presentation to my ad network and at a conversational marketing summit this week ~ as a publisher, i'm so happy to hear this approach to modern branding
    =)

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  5. PRThursday, October 16, 2008 1:25:00 PM

    ... and brand utility can also be a media platform, just take a look at Blyk: http://www.blyk.co.uk/

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  6. Tata nexonThursday, January 09, 2020 6:13:00 AM

    tata nexon is superb brand inthis time

    ReplyDelete