I'm late to this, but seems organization Adventure Ecology (in conjunction with Ogilvy UK) subjected London, Amsterdam, Ibiza, Tokyo and other regions in Second Life to a sudden flash flood which thankfully lasted for only a few hours. The flooding of the areas was done to show the financial, and more importantly, environmental implications of global warming. David de Rothschild, a London-based environmentalist and founder of Adventure Ecology, spoke about the event saying that "Our message was, you may have a second life, but [you still need to] offset your second life in real life."
via MMORPG Blog and GreenNormal"
Love this idea! Very creative way to approach 2nd Life.
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