User Created Awesomeness

Nike's "The Chain"

I may be a bit behind on this one, but I'm sure I can't be the last to find this.

Proving two things yet again - Nike gets football (even if they do call it soccer), and they get user-created 'blah'.

This is the best use of consumer video I've yet seen. 21 minutes and rising of the longest football chain in the world... addictive viewing.



ttp://nikefootball.nike.com/nikefootball/siteshell/index.jsp#,us,0;jogatv,,0,0,0,0


(Ps make sure to watch it with the sound up)