Via visualcomplexity.com. This is a visualization of iPod's "ecosystem" as of 2004, when iPod hit its stride.Key:
yellow = competitors
green = content providers/distributors
blue = technology providers
pink = accessory makers
What's fascinating about this model is how closely it matches the way consumers themselves now develop personal networks. It also illustrates how having the courage to not control every potential revenue stream can be a brilliant move.
Umair Haque (www.bubblegeneration.com), who has developed a persuasive vision of the emerging "Media 2.0" landscape urges:
"Don't use the property rights metaphor as an excuse for a strategy."
"The property rights methaphor - Only I have the right to use/benefit/exchange this piece of land". But he then adds: "But what if you let others in and they build you a house?"
He then notes, correctly I think, "The property rights metaphor itself is a block to thinking strategically about Media 2.0 economics."
A really compelling, concise (and best of all, visual) articulation of many of the reasons for embracing a more open world. Thanks for that. And bad luck, Sony.
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