On the back of a study they commissioned from the Edinburgh Sleep Centre, BA have built a Jet Lag advisor tool. It suggests combinations of meals and exercise, as well as light management, using sunglasses to reduce the effects of jet lag.
It's a pretty cool idea and a great reminder of how powerful it can be for brands to conduct their own primary research and own intellectual property.
this is a clever little Lifecheat. i thnk more marketing ideas will need to be Lifecheats that consumers can use, not simply another ad highlighting a feature or price.
ReplyDeleteOr Deathcheats... Long Live Your Dog! (14 yr. Purina study)
ReplyDeleteYour idea is useful
ReplyDelete