Execution: Huge Brand Condoms

In time for Valentine's Day, check out Huge Brand Condoms. I find it particularly clever in the realm of branding something from nothing (or nothing so special).

Huge Brand touts itself as "the condom with the slightly larger package", to be specific, they are standard size condoms, just the name and package are Huge. Choose from the Nightcap (a pack of three), the Weekender (twelve), and the Extended Stay (thirty-six), depending on your plans(and stamina). Each comes with the word “HUGE” printed in suitably ginormous lettering so all who see it know just what they’re dealing with.

Of course, you can’t hide the truth forever.

get Huge at
http://www.hugebrand.com/shop/shopdisplayproducts.asp?id=1&cat=Condoms

via Daily Candy