Tuesday, January 17, 2006

Media: Top down advertising

Further to Adrian's post below, there are a couple of other examples. Near where I grew up in South London lies Brockwell Park Lido (outdoors swimming pool - always a silly idea in the UK). Still, it's on the main flightpath in to Heathrow. Cue Evian buying the bottom of it, and painting a logo you truthfully can't read from poolside. But if you're staring out of a plane window, it's actually fairly effective...

Here's what it looks like on Google maps. Upside down, but satellites don't follow flightpaths, I guess...

2 comments:

  1. South London went through a patch where they would have sold their mothers and children for money so it doesn't really surprise me.

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  2. Upside down? You can acctually change from where you look at the map. Just click the small round arrow...

    ReplyDelete