Planning For Good (PfG) will head up a 24-Hour Challenge at this year's AAAA Account Planning Conference. Junior Planners (under 5 years experience) will be invited to work on a team, with a Planning Director mentor, to solve a problem for a worthy cause. 2 non-profits will brief participants, Kiva and Witness. To participate, sign up for "Real Time Crafting" workshop when you send in your AAAA app and fees. Also note which cause you wish to work on (Kiva or Witness).
-You will need to arrive early on Saturday nite before the conference so that you can be briefed on Sunday at 9am
-You will work for 8 hours only to create a solution and a low tech, flip chart presentation. Note: You won't miss any of the conference!
-Kiva and Witness, as well as Planning For Good leadership team, will listen to private presentations by the teams on Sunday evening. A winning solution will be chosen for each cause.
-The work with be showcased and presented at an event sponsored by Good Magazine on the Tuesday evening of the conference.
What is Planning For Good?
1600+ of the brightest minds in advertising want to collaborate with good causes and make a difference.
Planning For Good’s mission is to bring strategic marketing help to not-for-profit organizations by leveraging a global network of communications planners and strategists from the worlds of advertising and branding (over 1,670 members to-date).
Planning For Good leverages the power of social networks (Bloggr, Facebook) to connect and collaborate monthly on a specific communication problem for a non-profit. A collection of this thinking is harvested then presented back to the non-profit. To date, we've responded to project briefs for Unicef, Live Earth, and Idea Village in New Orleans.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.