Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.

Thursday, November 29, 2007

Social Marketing: Tay Zonday and Dr Pepper

Looks like Dr. Pepper has tapped the star power of Tay Zonday to help promote it's Diet Cherry Chocolate soda...

The appeal of Tay continues to amaze me. When Chocolate Rain first came out I thought most people would tire out on him pretty quickly. But I find myself checking his YouTube channel weekly waiting for the latest video to drop, and continue to be entertained every time. This latest clip- posted yesterday- has already racked up +206,000 hits, so guess I'm not alone.

I particularly love this line in his intro: "The is the Web, and its gonna murder your TV"

Get some of that Cherry Chocolate Rain.

7 comments:

El Gaffney said...

i can't hate on that. at. all. by the way avin, i tagged you in case you have any desire to write about mediasnacking - http://elgaffney.blogspot.com/2007/11/me-you-me-meme.html

propaganda1980 said...

say it ain't so tay.

Tim Siedell said...

A brilliant move by Dr. Pepper.

AKI SYSTEMS 2600 said...

from AdAge:

Dr Pepper sees instant results with viral video clip
For its new Cherry Chocolate Diet flavor, soft drink maker Dr Pepper tapped New York-based production company True Entertainment, not its ad agency, WPP's Young & Rubicam, San Francisco, to create a viral video. The "Cherry Chocolate Rain" clip, which features Web sensation Tay Zonday, reportedly generated 300,000 hits within a day of its launch and more than 1 million hits in its first five days on the Web.

courtneykuehn said...

i like when the squirrel gets splashed with some chocolate rain hahaha

courtneykuehn said...

i know this post is a bit old, but i just saw that "Chocolate Rain" is #1 on the VZW Tones Deluxe app (on my cell) What's New ringtone category. hehe.

coffee buzz said...

no doubt Zonday and Dr. Pepper will help each other out a lot