Fast Company asks: "Is a brand what we see on the tube, or what we experience?" Saatchi & Saatchi's Worldwide CEO Kevin Roberts takes on Ogilvy's Brian Collins, Executive Creative Director, Brand Integration Group, in this extended debate.
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Tuesday, January 02, 2007
Posted by AKI SYSTEMS 2600 at 1/02/2007 10:25:00 AM