tag:blogger.com,1999:blog-20733865.post2190991853124577547..comments2024-03-23T02:03:24.179-05:00Comments on Fallon Planning: University Marketing: Creating (A) School SpiritAKI SYSTEMS 2600http://www.blogger.com/profile/16411937975418594170noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-20733865.post-26493933070481102902007-04-14T10:42:00.000-05:002007-04-14T10:42:00.000-05:00good pt. first sentence in the last paragraph shou...good pt. first sentence in the last paragraph should more appropriately read, more U's need smart marketers (or the thinking and ability to execute on it that great agencies provide). no, most will not pay, but some do (i.e. rice univ for one). and if an agency wants to work pro bono for a school with real recruitment issues, i think it'd be great (maybe tulane needs trumpet, mike?). more i'd like to suggest understanding how schools can tap into their own students, alumni, etc. to make better use of assets, create new, more entertaining and useful stuff to meet real, defined objectives - for ex: georgetown has more applicants than they'd ever need to get a top class, but very weak alumni contribution. so though they still want to attract top talent, maybe the best way is to get successful grads to come together to build a cutting edge business lab. create and maintain communities around interests with stated missions (like hoya hoop club) and take adv. of social networking sites to activate them. realize the potential of students as well - give them the tools and inspire them to paint their own picture of the school like this guy, aki wrote about - http://fallontrendpoint.blogspot.com/2007/03/politics-20-james-kotecki.html<BR/><BR/>maybe it's as simple as putting someone in charge of U "brand mgmt".Sethhttps://www.blogger.com/profile/10545426969139786026noreply@blogger.comtag:blogger.com,1999:blog-20733865.post-31793258483791958342007-04-13T00:26:00.000-05:002007-04-13T00:26:00.000-05:00Schools don't pay for the airtime but do you think...Schools don't pay for the airtime but do you think they are going to pay for an ad agency? Or are you suggesting that agencies do this work pro bono?Brandihttps://www.blogger.com/profile/11922317364771864905noreply@blogger.com