tag:blogger.com,1999:blog-20733865.post7643892027991190378..comments2024-03-23T02:03:24.179-05:00Comments on Fallon Planning: Get Your Learn On: NeuromarketingAKI SYSTEMS 2600http://www.blogger.com/profile/16411937975418594170noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-20733865.post-28497534360442076162007-01-24T06:58:00.000-06:002007-01-24T06:58:00.000-06:00While most of what you are hearing about in neurom...While most of what you are hearing about in neuromarketing is academic work, some companies are indeed spending money on fMRI ad testing, and neuroscience profs are starting consultancies to tap into this market.<br /><br />There has been interesting work on branding, too. (See <a href="http://www.neurosciencemarketing.com/blog/articles/brain-branding.htm">Brain Branding</a>.) In the short run, the branding work may be more significant than ad analysis.Anonymousnoreply@blogger.com