tag:blogger.com,1999:blog-20733865.post114376038966317263..comments2024-03-23T02:03:24.179-05:00Comments on Fallon Planning: Trend: User Created. Oops-a-daisy.AKI SYSTEMS 2600http://www.blogger.com/profile/16411937975418594170noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-20733865.post-1143829520088709722006-03-31T12:25:00.000-06:002006-03-31T12:25:00.000-06:00I COPIED SCREENGRABS FROM IT FOR MY CASE STUDY OF ...I COPIED SCREENGRABS FROM IT FOR MY CASE STUDY OF "HOW NOT TO FUEL USER CO-CREATION". <BR/><BR/>i am certain this folder will grow within the coming months.AKI SYSTEMS 2600https://www.blogger.com/profile/16411937975418594170noreply@blogger.comtag:blogger.com,1999:blog-20733865.post-1143811919378206142006-03-31T07:31:00.000-06:002006-03-31T07:31:00.000-06:00ha! this is a good hack. but i don't really sympa...ha! this is a good hack. but i don't really sympathise with Chevy for asking for this one. on so many levels this speaks to Adrian's issue of too many fake co-creators. <BR/><BR/>a)the premise is make a spot...BUT we'll supply you the footage. in fact, we'll supply you all the corniest footage from our vaults from which we make local sale-a-thon spots from which suggests we not only are gonna jump on a bandwagon, but we aren't even gonna really INVEST in our bandwagoneering. consumers aren't worth that.<BR/><BR/>b) User Co-Creation is, at the core of it, simply CELEBRATING OUR USERS. tell me where there is ANY CELEBRATING THE USER IN THIS? this is just a another trapdoor to regular, traditional advertising- or celebrating our big car...as reedited by us. hell, i dunno even what was USER-CENTRIC about this...did they seed the passionate Chevy Gangs to get first dibs? Or did they blast it on a TV Show? <BR/><BR/>c)user co-creation as a platform NEEDS TO ALIGN WITH CONSUMER PASSION AROUND THE BRAND. THE JOB OF THE USER-CREATED EXECUTION IS TO DIRECT THAT PASSION AND PROVIDE A SHARED (ENHANCED) BRANED EXPERIENCE - NOT INVENT CONSUMER PASSION WHEN THERE IS NONE. example...quick name a friend who is so passionate about Chevy that he tattoos it on his arm. or...name a friend who evangelizes to you weekly about why Chevy is tops. name a friend who lives and breathes Chevy as a lifestyle. hmn, still waiting. Name a friend who does the same for say, Vespa. Or Triumph motorcycles. Or Lego. Or Campers and Converse? hell, even if i goto the GM portfolio i can name a few Cadillac passionates. the Car Tuner demographic is an easy example to cite for Car Passionates who live their car brands beyond just the price and function. near as i can tell, those evangelists only care for the old-school Chevy Impalas and such. Not Tahoes.<BR/><BR/>Really, my point is EVERYBODY NEEDS TO GET OFF USER-CREATED BANDWAGONS THAT DON'T FIT THEIR BRAND. or find better, more insightful ways to source the fit. <BR/><BR/>Peter Parker says: "With great power comes great responsiblity". Chevy, Use Users Responsibly.AKI SYSTEMS 2600https://www.blogger.com/profile/16411937975418594170noreply@blogger.com