i've been reading barry schwartz's book "the paradox of choice," and while its way more boring than a pop-psychology/mass market business book hybrid should be (does gladwell do ghost writing gigs?), his argument is really striking a chord with me.
and then, lo and behold, he writes an article in this past sunday's NY Times magazine that pretty much sums up a lot of what the book talks about. i'd recommend reading for two reasons:
1. you won't have to read the book
2. it points out a valuable distinction about social class and how different people react to the abundance of choice they are offered as consumers (i.e. middle class people get upset when their neighbor buys the same car as them because it makes them feel less special, but lower class people are reassured by it because it makes them feel like they made the right decision)
Share ideas that inspire. FALLON PLANNERS (and co-conspirators) are freely invited to post trends, commentary, obscure ephemera and insightful rants regarding the experience of branding.
Wednesday, March 01, 2006
Posted by A. at 3/01/2006 12:04:00 PM