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Wednesday, February 15, 2006

Creativity Loves Contraints

lachlan pointed out that department emails are so last quarter, so i'll post this article here as well. you'll need a business week log in (it's free) to read it, but i think its worth it because the theme of the article resonates so strongly with what we do. its written by marissa ann mayer, who is a big shot google exec (friends with larry & sergey from college), about how the best creativity stems from constrained circumstances. isn't that exactly what a creative brief or a connection brief is supposed to get at as well? i think so. check it out.

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